Hair is constantly exposed to a variety of stresses from sources such as ultraviolet light, dry air, etc. In particular, the proteins necessary for maintaining good hair condition are washed away in the course of hair treatments such as permanent waves and hair dyeing. Hair damaged in this way is prone to excessive drying, which makes it easier for static electricity to build up.

Static charges in the region of tens of thousands of volts generated by ordinary hair brushing can damage the cuticles and result in split ends and even hair loss, resulting in further damage to the hair.

Vess's AMAZY static electricity prevention brushes cut static to a minimum, thereby helping to protect already damaged hair from further damage. These brushes also realize smooth brushing by controlling the hair's unsteadiness.

Cuticle damage and split ends are increased by rough rubbing and exposure to hot air from hair dryers. As an alternative method of hair drying, the Mach Dry Turban dries hair with care and without damage through the use of superfine micro fibers (1/1,000mm units) that quickly absorb excess water from the surface of the hair.