Hair is constantly under stress from ultraviolet rays, dry heat and many other factors. Permanents, dye and other hair treatments in particular may drain hair of its vital proteins, causing the hair to dry and collect static electricity.
Regular brushing can generate tens of thousands of volts of static electricity, causing damage to the cuticles, split ends and hair loss, and leading to even more serious damage.
The Amazy cuts static electricity to a minimum, protecting damaged hair. The Amazy also controls billowing, allowing for smooth brushing.