Yasuo Koide
president

Matsuyoshi Doll creates traditional Japanese dolls loved by everybody throughout the ages. Each doll is made with patience and care. They employ young employees who fashion novel shapes, clothing with gold or embroidery, and color combinations to bring modern accents to traditional doll-making.

Doll Studio Shoju – Fashioning Traditional and Creative Japanese Beauty in the Form of Hina and Ichimatsu Dolls

Although Japan is a typically temperature country with four seasons, alongside the season changes are five traditional sekku days, also marking the procession of the seasons, usually with a focus on an aspect of nature.

A celebration generally accompanies these sekku days. March 3 is the day for the peach tree and is also given to celebrate the birth of all girls with the hope that they will grow up healthy. The hina dolls represent the emperor and empress with their attendants and musicians, a display that descends from ancient rites.

Ichimatsu dolls are also a favorite in Japan, with children dressing them in different outfits. The name is said to come from a kabuki actor by the name of Ichimatsu Sanogawa, who was the model for a popular version of this doll in the eighteenth century.

Established in 1955, Matsuyoshi Doll sells to prominent department stores and specialty shops throughout Japan under the Shoju brand. Made using traditional production techniques, these beautifully crafted dolls have an elegance that warms the heart with the spirit of Japan.