Yasuo Koide
president

MATSUYOSHI DOLL CO., LTD. is a small company specializing in dolls that are loved by people regardless of the trends of the times and committed to putting its whole heart into each and every one of the dolls it produces. By promoting younger staff, the company is proficient at using unconventional ideas such as ingenious shapes and costumes, the use of gold coloring and gold embroidery, unusual color combinations, etc., in addition to employing well-seasoned conventional dressing techniques.

Japanese Spirit - The Beauty of Tradition and Creation
- Emperor and Empress Dolls in Ancient Costumes and Ichimatsu Dolls - Made by Doll Studio Shoju

While Japan is known for its four well-defined seasons, the people traditionally celebrate five seasonal festival days, namely Jinjitsu on January 7, Joshi on March 3, Tango on May 5, Tanabata on July 7, and Choyo on September 9.

Of these festivals, Joshi is also known as Momo no Sekku, meaning "Peach Blossom Festival" and is fixed as a tasteful traditional event in which families with girl children exhibit Emperor and Empress dolls dressed in ancient costumes to celebrate their birth and wish for their sound growth.

Among our other products are Ichimatsu dolls, so named because they are fashioned in the image of Sano Ichimatsu, who was a popular kabuki actor during the Edo period. Ichimatsu dolls are familiar in Japan as dress-up dolls.

Established in 1955, Matsuyoshi Doll sells its products wholesale to premier department stores and specialty throughout Japan under the Shoju brand name. Made using traditional production techniques, our beautifully crafted dolls embody a graceful Japanese spirit that heals the mind and warms the heart.