AFFLUX is a jewelry brand made from the customer’s viewpoint.

Accordingly, when creating this jewelry we take the customer’s viewpoint into account systematically from the design stage right through to manufacturing and sales.

When ordering their jewelry, the customer can select from a choice of five basic materials, four diamond colors and four types of finishing—a range of options that allows each customer to semi-order virtually one-of-a-kind pieces of jewelry.

Moreover, under our customer viewpoint-oriented system, we offer a permanent guarantee that covers size correction, new product processing, etc., performed at our in-house studio and laboratory. As a result, purchasers can rest assured that their precious jewelry will be well cared for with a comprehensive after service.

AFFLUX is proposing the creation of shops where customers can enjoy viewing and comparing jewelry in a relaxing atmosphere.

Our shops feature a wide floor space unlike that of a typical jewelry store, and are decorated according to a three-color concept with red representing passion, white representing purity and platinum, which is the color of the main material of our jewelry.

Our proposal is for a style of jewelry shopping under which customers, either alone or as couples, can enjoy a cup of tea or coffee in the course of browsing the merchandise.

Because a piece of Jewelry is an elegant item that can be worn for a long time, it is important for people to select jewelry in a leisurely fashion amid comfortable surroundings. This sentiment is at the heart of AFFLUX’s shop creation philosophy.