Japan's Changing Dental Industry
The face of the dental industry is changing in Japan becoming more
transparent and service oriented. OMORI Inc. is one company that has stepped to the challenge to assist in transforming the lagging management side of these dental offices through a franchise. The company's aim is to separate management and the technical side of the practice allowing OMORI to take charge in aspects such as training non-technical workers and implementing services and means that will attract repeating customers. Examples include placing a restaurant menu like chart in the front desk that clearly lists the prices and treatment details, a point card system where customers receive 1 point for every 10 yen spent and dental products in exchange for accumulated points, and also having even the practitioners go out into the streets to pass out flyers for the clinic. There are also other clinics that are competing with their 24 hour 354 day services.
B.A. in International Affairs from the University of Puget Sound in Washington.