Matchmaking Business in Demand
The matchmaking market in Japan is growing with the increasing number of older singles whom are finding it difficult to stumble upon partners for marriage. There are currently 3000 companies that provide matchmaking services in Japan, but within this pool of services that all hold their own unique matchmaking events, there are a handful of online matchmaking sites that are currently gaining some spotlight. While the percentage of partners who meet via online are still under 1 percent in Japan compared to the 12 percent in the United States, there is still much potential in Japan for online matchmaking services. Match.com which recently began services in the Japanese market currently has 100 thousand users whose number is expected to increase. This is a surprisingly positive response considering more people were expected to misinterpret these sites as the cell phone dating sites which became a major social problem in the past few years.
B.A. in International Affairs from the University of Puget Sound in Washington.