Effects of the Decline in Number of Children Part 2 - from children to adults
Businesses whose main target has traditionally been children are currently looking elsewhere for consumers due to the decline in the number of children. Tomy for example, which has long been a company focused largely on selling children's toys, recently began to shift its focus towards adults, selling reproductions of toy cars from thirty years ago and introducing a new clothing line. The frozen foods market is also strengthening its focus on business persons who currently make up 30 to 40 percent of their consumers. What was once a market that relied on producing side dishes for children's lunches, companies are putting emphasis on the quality of the ingredients, taste, and healthiness to capture a wider percentage of adult consumers. Also, a unique example is a beach that shifted its target from families with children to dog loving individuals. A dog friendly beach that opened just this summer has been receiving an overwhelmingly positive response.
B.A. in International Affairs from the University of Puget Sound in Washington.