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Marketing Trust

Since Japan's Personal Information Protection Law was enforced in April 2005, businesses all over Japan have been rushing to become certified with seals such as the Privacy Mark to reassure its customers that they are properly handling their personal information. Since this craze began, the Japanese population's attention towards security has risen, and has affected various industries, especially the electronics industry. Specifically, businesses in the computer recycling industry that work mainly with businesses have responded rapidly to these new concerns. Guaranteeing compensation for data leakage is one of many measures taken to avoid client data from leaking from the recycled computers to be resold to other businesses.