Narrow Your Target With Free Magazines
The number of "free paper" or free magazines found everywhere from train and subway stations to stores throughout Japan has flourished the past four years from around 1,200 to 2,500. These magazines have recently become a significant resource for companies wanting to reach consumers not just with advertisements, but with sponsored articles and coupons. The main reason why the magazines are so effective is because the target market for each magazine is focused. Such audiences range from a relatively broad demographic, such as free magazines for men or women working in the Tokyo metropolitan area, or more specific such as for golf, cars, water sports, or pet enthusiasts.
B.A. in International Affairs from the University of Puget Sound in Washington.