The Next Generation of Advertisement
According to a recent research on advertising done by online company goo research, in Japan television advertising still gets the most exposure at 60.8 percent. However, internet advertising is only a few steps away at 9.7 percent from newspaper advertising which is at 12.8 percent, and has already surpassed radio advertising at 1.9 percent and magazine advertisement at 2.7 percent. Furthermore, the research results continue with consumers expressing that if the internet and email advertisements are adjusted to their needs, almost 45 percent are expected to express interest in the advertisements.
These statistics show the emerging potential of internet advertising, which can be a great advantage for overseas businesses interested in targeting their products and services in Japan at a low cost.
B.A. in International Affairs from the University of Puget Sound in Washington.