Japanese Market News

Ganbanyoku (rock bathing) has been the recent rage in the ever changing health and beauty industry in Japan. Especially due to the decrease in price of stones used in these bathing facilities, ganbanyoku has become the next best thing to a luxurious spa visit at a weekend getaway.

However, due to the increase in number of ganbanyoku facilities, the craze is soon expected to reach its peak. Bringing a new twist to their current services has become crucial in order to not only outlive the competition of two thousand spas nationwide but sustain the trend. A successful example is a Nagoya based ganbanyoku chain which has utilized its extensive knowledge of stones to develop unique new products for women using a stone powder with healing properties.

Posted by Alisa at 10:29 AM | Permalink

Due to the recent decrease in birthrate, numerous businesses in Japan have shifted their consumer focus on the elderly. Even exhibitions which used to simply display products for infants have changed their exhibition name to include products targeting the elderly. Manufactures are no longer able to survive depending just on the baby products market. Such companies include for example, those that have used technology they used to manufacture caster wheels and handles for baby carriages for products for the elderly.

Some businesses that have always only targeted their services towards infants, have had to expand further and completely renew facilities and services to include adults. Photo studios are one example, which are hoping that young families will continue to come back for other photo opportunities as their children grow older. Businesses such as these are planning recovering by taking advantage of the positive impact the decrease in birthrate has had on the market, which is the large investments parents are willing to make for each child.

Posted by Alisa at 08:20 AM | Permalink