Bringing Profit with the Same Ingredients
Since a new flower shop opened this April in Osaka, Japan, it has been the center of attention of the media and it’s many customers. What could possibly make a single flower shop so ground-breaking and create such commotion? A simple glance at the flower shop WiSH’s display counters will help explain everything.
At WiSH, instead of just your usual vase flower arrangements, flowers are arranged to look like sundaes, cakes, and tarts. Most customers are women in their twenties who purchase these “sweets” for friends or themselves.
Though the flower shop does sell your traditional arrangements, ironically what differentiates WiSH from others are these unique arrangements created with the same flowers.
B.A. in International Affairs from the University of Puget Sound in Washington.