Buying Their Way To Relaxation
Well known companies such as the tea manufacturer Lipton Yellow Label Tea, have successfully survived the market for decades for various reasons including continuous changes in package design. However, advertising the relaxation benefits of L-Theanine. which can be found in tea, was the cause of a major boost in sales especially in this generation where people in Japan buy their way to relaxation with bath salts and herbal teas. Of course the basics such as improvements on flavor cannot be ignored especially in a country with consumers as picky as in Japan.
B.A. in International Affairs from the University of Puget Sound in Washington.