Business Hints Hiding Outside of Tokyo
Beginning with the growing popularity of the Himitsu no Kenmin Show, a Japanese television show featuring celebrities representing various prefectures in Japan to discuss local curiosities such as dialect, customs, and foods, there has been an increase in interest among the Japanese population to learn more about these previously overlooked regions. The focus has always been on Tokyo but now there has been a slight shift in thought and even among the younger population, hidden treasures are thought to be hiding beyond the metropolises. Various books featuring prefecture specific facts and trivia have been published and have been selling well. Local cuisine has been an especially hot topic, now with annual events such as the B-1 Grand Prix where local restaurants compete with their regional cuisines. Though these various regional differences which are finally being exposed to the general public, new product ideas and business opportunities are being found.
B.A. in International Affairs from the University of Puget Sound in Washington.