Japan as the New “it” Product
Within these past few years not only has there been an increase in number of tourists coming to Japan but there has been an increase in interest in the general Japanese public to market towards these tourists. Many newspapers and magazines articles have been written on how travel agencies, accommodations, restaurants, theme parks, tourist destinations, shops of all ranges in Japan are working together and hard to understand their new market, meet their needs, and find more potential.
Japanese locals in the more rural parts of Japan were less enthusiastic about opening up to foreign customers in the past, are now actively seeking consultation on how best to accommodate these new foreign customers coming from all over the globe.
New tours, services, products, signs, job positions have been created due to these changes in the industry and more is yet to come.
B.A. in International Affairs from the University of Puget Sound in Washington.