Find out why and how presidents of MOBIO exhibitors have started “INNOVATION and CHALLENGE” through the special interview.No.47 is Mr. Kunimoto of  *** TOHO CO., LTD. (Read on to find out details) ***

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- Modified extrusion molded products (Plastic, Thermoplastic resin, Elastomer)

● Restructure business model, aiming to get out of subcontracting business

▲Building materials implied extrusion molding technology effectively

Since its foundation, TOHO has been dedicated in extrusion molding, manufacturing variety of plastic parts such as water supply hoses, electric wire protection tubes, plastic window sashes, consumer electronics parts and etc. and has been used to operate by mass production system. “When Japan faced yen appreciation and offshoring, we have noticed that business conditions have been totally changed.” Kunimoto continued, “We had totally misunderstood to be a good supplier to large corporations, however we were just one of subcontractors with no price leadership. I noticed that we would not survive in the same business manner. So around the year of 2006 I have stated possible Challenge and Innovation at TOHO.”

● Secret of success is to never give up until success

Kunimoto set up the initial goal to decrease price only mass business but to develop the only one market by introducing high value added products that could be produced only by TOHO. Kunimoto explained, “By developing attractive products that are the first in the market and applying to register patent TOHO would transform the high tech. company. And as the toll to accomplish its goal, I have decided to tackle ISO9001 certification.”

He continuously said to his members, “Let’s sweat at our brains to develop value added products and become the manufacturer who takes price leadership.” They have visited customers often to grasp product demand correctly and proposed solution to customers’ issues repeatedly by uses of corporate technology. At the same time Kunimoto motivated employees by saying, “you will accomplish it as long as you have enthusiasm and tenacity.”

● Patented technology

Utilizing their manufacturing expertise they have developed new process by integrating two technologies for growing LED market. By blending light diffusion agent with base materials to extrude and knurling inner side of LED cover, they have improved light diffusion drastically.

Kunimoto proudly mentioned, “We have concentrated in demand oriented marketing through communicating knurled and drastically improved light dispersion. This technology has been registered as a patent and been arranged as one of sales items. That was the starting point of our intellectual property program.”


“Such experience really improved motivation of engineering staffs and resulted in attractive products”, Kunimoto said. For example, adhesive elastomer product allowed workers to install fixtures without double sided tapes at construction site. The latest commodity item is “AdhesiveClip” to be used as a document binder.

● Expansive fire insulation


The most impressive product development for Kunimoto is “Hibuse”, expansive fire insulation.

In Japan the fireproof window, certified by the Ministry of Land, Infrastructure and Transport Authorization, it is required to fill with highly efficient insulation into sash. In the market large chemical companies supplied with sheet-type product that is inconvenient and short. Through their five year research and study the new fire insulation graphite product called “Hibuse”.

Kunimoto said, “Material used for expansive graphite is same as the one for snake fireworks. When ignited, it expand immediately and is good for fire insulation. It was hard for us to identify suitable material without infringing patent registered by large chemical companies. After hundred material blend, finally our mixture material could pass the fire test to endure more than 20 minuted at 700 C. I clearly remember that emotion even today. When it comes to long products, extrusion molding is an ideal engineering. So I would like to strongly promote to develop user friendly product including carbon graphite material.”

Interviewed on February 17, 2015
To communicate directly with TOHO, please send your message from HERE!

A visible coelacanth in a freezer, Wasabi not on the Sushi, Reusable insert tips… On Apr. 22, exhibitors explained exclusive technologies at MOBIO Café Meeting. Read on to find details>

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MOBIO Café Meeting is an interactive session. It offers opportunities to participants to ask any questions freely just as was the case at April 22 meeting. Whenever technology was explained by the exhibitors, a lot of suggestions were mentioned by the participants: “It may be used for this purpose” or “It would be improved by this way.” Discussion continued at a canteen session.

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1) Functional WASABI, not only for Sushi but for deodorization

PRD CO., LTD. (Read on to find details)

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By impregnating an active ingredient of wasabi into micro-capsules, PRD has developed material platform to be effective for mildew-proofing and deodorization. Because wasabi (Allyimustard oil AITC) works very effectively to reacts to the odorous components and changes to an odorless component, one of the target market is relating to deodorization. They are looking for OEM customer by providing  the sample model, Wasap, that works for a few days when it is stored in boots or a garbage bag.


2) Anti-fog window, always clear view

SAKAGUCHI BUNKADOU CO., LTD. (Read on to find details)

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Even at -70C in the freezer, a coelacanth (a live archaic fish) must be visible in an aquarium room through a glass window. SAKAGUCHI’s heat glass is used under such condition and provide clear view for visitors without any frost. Producing an air space between reinforced glasses with conductive film coating,a desiccant  and an adhesive, their heater glass series, KUMO RANNA, operate effectively to defog and has been widely used in Japan for thermo hygrostat chamber windows, residential windows and  the road traffic signs at the expressway gate.

3) Repolished insert tips based on recycle system

NIKKEN TOOL CO., LTD (Read on to find details)

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For NIKKEN, grooving inserts are not throw away items, but are reusable items based on recycle system by installing collection boxes at customers site. Their marketing teams visit factories to pick up used tips and transfer them to the factory’s polishing section as a proposal base marketing service to let customers save tip cost, reviewing better materials and studying suitable tip shape for specific operation.

Other than recycle business, they provide customers with new tips at various shapes, materials such as cermets, poly crystallized diamonds, CBN and other advanced materials.

Coming up the next MOBIO Cafe Meeting
Date: May 20 from 18:00 in Kadoma (away from MOBIO)




This is the new display item by TAKAKO INDUSTRIES INC.The Small Axial Piston Pump unit is compact and can be easily assembled. The pump, valve and reservoir are block-shaped and can be used as a simple integrated hydraulic unit. Features a hybrid drive system that combines the benefits of hydraulics with the controllability of an AC servo motor and inverter motor to satisfy a broad range of specifications with a small volume pump. Users will find energy savings in fields such as industrial machinery and machine tools.

Read corporate details.

April is the first month of the fiscal year 2015 in Japan. MOBIO is the good place to learn business basics for rookies and training as shown by the picture on April 17.

Visitors from the exhibitor Yamamoto Kogaku studied their display of sporting sunglasses and goggles with the brand name of SWANS. Check details.


Another group noticed that they are using the display products of Lobtex tools. Check product line.


Drop by MOBIO and enjoy English guided tour! Book in advance form here.



MOBIO is providing SMEs with a lot of seminars. Participating in the major trade shows more effectively and impressively is one of the issues. Now MOBIO is preparing group exhibition in Tokyo with a session of intensive tuition given by a tutor to a small number of SMEs.

Read on to find an information provided by MOBIO.

At the MOBIO Cafe Meeting on April 8, three companies explained their technologies.

Read a full story from here.


The next Cafe Meeting will be held on April 22.

The MOBIO Cafe Meeting on April 8 was about highly processing technologies, explained by the MOBIO exhibitors.
The Meeting is the place to go for direct communication with exhibitors and to to exchange ideas on cross industry collaboration with participants.

1) Pure copper laminated wire mesh

KODAN METAL CO., LTD. (Read on to find details)

On March 10 the industry newspaper reported “pure copper laminated wire mesh”. It is the new technology to laminate and sinter pure copper that melt easily and is a hard to process material. They produce several mesh patterns and laminate aluminum wire mesh as well.
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Sintering process is a treatment at high temperatures to burn away the polymerand let the metal particles glue together. Porous metal solids are used for straining out impurities from fluids, absorbing sound energy and etc.

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2) Multi-stage press forming

MIKAMI SEISAKUSYO (Read on to find details)

Mikami handles all metal processing from stamping, welding to assembling. Applying in house technology they develop cost saving manufacturing flow, such as simultaneous operation of tapping with stamping. For example, in case if rectangular long box production can be managed by stamping master units, cutting and splitting to top and bottom and welding several body part by the robot instead of creating a large actual size mold.
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They deep draw SUS materials and weld easily. The product has the outlet with 90 degree angled and considered to be hard to process, however Mikami process without any problem.
They are capable to respond to prototyping or short lot production by use of exclusive engineering, shown by the movie on their WEB site.
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3) Sandblast processing for glass plate

SHINKO BLAST FACTORY CO., LTD. (Read on to find out details)

For the product surface process effect of cast metal, aluminum, titanium, pottery and etc., various types of sanding material (alumina or glass beads) are used. An automatic sand blaster with parameters adjusted will be used to evenly inject sand onto the product surface with compressed air, achieving an even, concave-convex shape effect.

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Sometimes the value in an industry becomes double in another industry. Instead of price competition business they are capable to develop new application by providing value-added technologies.

When they were requested to process blasting for a glass plate by the corporation in the Switherland, they needed one year to receive final quality approval based on the Japanese meticulous management. They proudly commented that the customer told Shinko leaving precision processing only to the Japanese from now on.


Business discussion continued at the canteen with drinks.

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Coming up the MOBIO Cafe Meeting
Date: April 22 from 18:00

Expected presenters:

1) PRD CO., LTD., Deodorant from Wasabi

2) MENDEL CORPORATION, Temporary staffing






Find out why and how presidents of MOBIO exhibitors have started “INNOVATION and CHALLENGE” through the special interview.

No.46 is Mr. Kamata of *** GORIKI KOGYO CO., LTD. (Read on to find out details) ***

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- Bobby pins, hair clips, hair pins

● Goriki’s hair pin – The must item for hair stylists in Japan


▲More than 90% of color bobby pin market share in Japan


▲Consumer models to distribute only through department stores in Japan, not through price oriented channel

Although Goriki is a SME in Japan, their 555 branded products are surprisingly used by most of professional hair stylists in Japan. And their market share of color bobby pins with closed tips is more than 90 percent in Japan. CEO Kamata said, “555 pins are highly appreciated at 30 to 50 percent price premium because durability of our pins are more than ten times comparing to others.” He believes providing high quality products is the core of Goriki’s success.

Another important factor at Goriki is export business. Developing suitable pins by hair type for the each nationality, Goriki is shipping 200 tons of hair pins each year. Presently more than 65 percent of their production is for export market and it means 555 pins are well-accepted globally.

Kamata continued to explain how he has operated hair pin business successfully.

● Dealing with difficult issues creates another opportunity to grow


▲Kamata developed the fully automated machine. Presently machines are in full capacity

When Goriki started hair pin production, there was no color hair pin manufacturer in Japan. Therefore Kamata needed to study and develop manufacturing system from the scratch overcoming difficulties.

- Elasticity

Bent wires tend to curve outward when they are quenched, instead of clipping. Kamata modified in-house wire drawing process to draw inner side of a wire softly and  outer side hardly. And such a wire tends to bend inward when it is quenched, providing more grip for a 555 hair pin.

- Color coating

US stylists prefer to use colorful pins. Simple coating was not good enough for actual operation because thick coated part peeled off easily when it was used. And Kamata developed an exclusive coating method to color firstly by pigments or dyes and to quench after glazing. Color coating by this ONLY ONE process is resistant to hair treatment chemicals internationally.

- Automatic machine

When Japanese hair pin market grew, Goriki was requested to increase pin supply volume by improving production efficiency. Kamata responded to such a request to have developed the automatic hair pin manufacturing machine, the first in Japan. When wire roll is placed in place, it goes all the way automatically from pressing, cutting, coating to quenching. It assisted to expand market share of 555 pins drastically.

● Intellectual Property and Off-shore Market

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▲Ready to export to overseas market


▲New package fitting to the market needs
After the world war II Goriki started hair pin manufacturing as a pioneer company in Japan. Because they were requested to develop engineering technologies from the scratch, Kamata applied to register patent to protect their findings from others. And those patent registration worked as a safe guard effectively when other companies tried to enter hair pin business.

Goriki entered export business for US market from the corporate foundation. And their technology development has been initiated by the offshore market demand. Kamata said, “When it comes to beauty treatment, US demand is much more strict than that of Japan. Paying an intensive attention to sanitation and developing ball tipped pin structure to prevent scalp from cutting are some of our exclusivity. Our sincere effort to match to customers’ voices naturally assisted us to produce some new engineering.”

More than 40 years ago Goriki, headed by Kamata, established their business  pillars, export and intellectual property. And still Kamata is looking for another change. He firmly said, “I am considering how to add more values to hair pins and would develop milky color coating with the use of new glaze. It is my dream for hair styling market to develop such a valuable 555 pin products  that upgrade the dignity of their stores naturally.”

Interviewed on February 12, 2015
To communicate directly with GORIKI KOGYO, please send your mesage from HERE!