Find out why and how presidents of MOBIO exhibitors started “INNOVATION and CHALLENGE” through the special interview.
”Meet the President” No.54 is Mr. Sasaki of SASAKI CHEMICAL CO.,LTD. (More info.)

- Chemical polishing solution, Oxide film remover, Stripping solution

20160331佐々木化学040    竹印ロゴ Corporate Logo

Basic Business Principle – Problem Solving

Since its foundation, it is the Sasaki’s everlasting business principle to search for potential demand in a market and to relieve manufacturing difficulties from operators.


Therefore an “S-Clean” product line, neutral rust remover, was developed to avoid product damage without using a toxic substance, such as hydrochloric acid or nitric acid.

Sasaki said, “We have improved its efficiency several times to be used for electronic components for LCD TVs when it was mainstream of TV business. Now it is widely used for solar cell components. At each manufacturing site, customers appreciate its neutrality because it is much easier to manipulate.”

SJ-Gel Won “2016 New Selection in Kansai” by MITI, Japan

Since Sasaki was assigned as a CEO, he paid his attention to develop new products, new services and expansion of branded products. One of new products is an oxide film remover “S-PURE SJ-Gel”, designed to respond to voices from welding workshops who wanted to solve problems in water quality and environment.
“Is they any oxide film remover that does not contain nitric acid and phosphorus to solve effluent problem?” was requested by welding operators to Sasaki. Sasaki decided to start a product development. In order to apply its remover to more locations and to reduce effluent problem, Sasaki’s engineering team struggled to develop a gel type remover.


The team came to a rough idea to create a new remover by using chloride-based chemicals without using poisonous substances, however it took three years for the team to find out the best compounding mix. When a SJ-Gel was released in 2012, it was well accepted by welders owing to its convenience of brushing and feasible reduction of drainage problem.

Sasaki said “I have requested a public research institute to analyze metal surface condition after removing an oxide film caused by welding. And it was proved SJ-Gel created a protective film on metal surface that has durability more than equal to treatment result by popular nitric hydrofluoric acid. Such an official proof assisted SJ-Gel to promote its outstanding technology and resulted in “2016 New Selection in Kansai” by MITI (Ministry of Economy, Trade and Industry, Japan).


Because it is not poisonous substance, it can be distributed through online selling system. To penetrate such distribution, Sasaki developed three types to have established new business market. Especially 300g type is widely appreciated by small welding factories and has been selected by more than 60 on-line business companies as a hot seller.

An alchemist style manufacturing

Sasaki describes his company as “an alchemist style chemicals manufacturer”, that means Sasaki has invented series of epoch-making products by compounding pharmaceutical and different material effectively. Instead of setting up major production system, as an SME, Sasaki has established high-mix low-volume production system, that effectively maneuvers to fit a market need.
“Dry-Keep” is a patented and popular product, created through such a chemical compounding technology in 1989, by kneading hygroscopic agent in a plastic resign. It is possible to form “moisture absorbing” bags and containers to package valuable medicines and foods because “Dry-Keep” application does not require any drying silica gel. It reduces material consumption and extends product life-span and awarded by Kyoto Eco-Style Product in 2015.


Taking command of a corps in a battle, Sasaki is tackling another object. Sasaki said, “Since a corporate foundation Sasaki has worked in a pharmaceutical market, now we would like to enter a new market. Expanding our business domain in a science category, I wish to put in place a new business framework that can meet the needs of the times, such as to provide services to improve manufacturing productivity, to develop eco and human friendly technology and etc.”

Interviewed on March 17, 2016

Send your question or request from here to Sasaki.


Find out why and how presidents of MOBIO exhibitors have started “INNOVATION and CHALLENGE” through the special interview.
”Meet the President” No.53 is Mr. Shirooka of TAIYO PARTS CO., LTD. (Read on details)


- Metal parts, housing equipment and apparatus

One stop shop to offer design, manufacturing, processing and assembling

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Major machinery companies and housing equipment companies consider Taiyo as the indispensable partner, who provides aluminum die cast parts, rubber parts and plastic parts. At aluminum parts business, it is capable to design mold, cast, press, machine, trim, assembly for various sizes. Especially its “UNIT DIE SYSTEM” (called eco-die cast system) is patented and saves mold cost and operation cost drastically. Shirooka clearly said his business strategy, “We are the late comer in manufacturing market. Therefore from the corporate establishment I challenged to cultivate exclusiveness as a factory, considering conditions to set the company to be selected by customers. It ends up with present five business principles and those uniqueness and differentiation from others enable customer to leave business to us. They believe that Taiyo can do it!”

1) Process any materials by any manufacturing technology

2) Production expertise from unit production, unit combination to assembly

3) Unit die system to save manufacturing cost and to run extremely small lot

4) Off shore facility to supply to global market

5) Engineering department to propose unit from the scratch

A quitter never wins and a winner never quits.


▲UNIT DIE SYSTEM – Saves mold cost by half, allows extremely small lot run from 50 pcs

Taiyo’s unit die system (Eco-die-casting) is widely known in the industries as the very unique technology, that is considered to be ideal for small lot production run such as medical equipment components and its demand is increasing. Companies notice its advantage that the exclusive mold is made from the scratch at much less cost than machined mold cost.

“Twenty years ago when I proposed to kick off this development, I received negative response from all members. I knew it was quite natural because we had no such a request, had to invest huge amount of money and to assign dedicated members. However, if my proposal was turned down, we could have never accomplished today’s business,” Shirooka said. He had been firmly convinced that there should be needs for “extremely small lot run” between prototyping and small lot run. He persuaded continuously that if Taiyo could offer such an assistance to companies, they would request Taiyo for prototyping and small lot production run, and started the project. He came up with the idea to apply mass production technology to small lot run by creating the mold base unit that is commonly used and to insert the custom-made small mold, that saves customer’s mold cost tremendously and installed equipment  step by step.

Shirooka said, “Starting the project, we had noticed that making mold would be made by everybody but die casting process was obstacle, requiring advanced engineering. That’s why nobody had every tried. And I thought we would do it! 15 years ago we had assigned the unit die system section to run exclusively small lot only with dedicated engineers.” Noticeably this organization change was quite successful to have developed further technology for customer’s benefit, to reduce mold material consumption by 50%, mold processing hour by 50% and mold replacement time by 80%. Interestingly, Taiyo’s positive attitude to tackle difficulties has been well known to customers and worked as a good promotional activity to other engineering.

Keep on evolving and entering ODM business

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▲Dedicated ten engineers are designing mechatronics to match to customer’s requirement

There is another strategy at Taiyo. “It must be seldom case to maintain ten engineers at the company of our size. So we are capable to design units, manufacturing equipment, jigs by our selves to respond to customer’s  demand and are ready to take order from upper process. It helps us to keep away from price only competition.,” Shirooka said.

Today, Taiyo is receiving more than 100 OEM project from product designing to manufacturing. Shirooka’s next goal is to enter ODM business. He understands it takes some time to establish more reliance with customers. In that case their corporate strength will assist to establish harder relationship with ODM customers.

Lastly Shirooka said, “Our goal is to make Taiyo to be selected and appointed by the society. Accomplishing this target we have challenged continuously and resulted in corporate growth. I sincerely hope as a team Taiyo, we will improve the extremely small lot production run system and develop new technologies in order to be chosen by customers.”

Interviewed on January 19, 2016

Find out why and how presidents of MOBIO exhibitors have started “INNOVATION and CHALLENGE” through the special interview.

”Meet the President” No.51 is Mr. Kanemura of *** KOMEI MANUFACTURING CO., LTD. (Read on to find out details) ***


- Water shutoff valves, Couplings, Stopcocks

●The leader of plumbing fixtures industry by an integrated casting system

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*Cast parts                                                                                           *Multi-functional water shutoff valves

With full review of customer’s demand, Komei has developed exclusive technology and new idea and resulted in new products


KOMEI’s products with high functionality and safety have been appreciated widely and used by 570 local government and 150 private corporations in Japan.  Multi-functional Water Shutoff Valves are considered to be the only one products that control flow volume and is  not possible with conventional check valves.

CEO Kanemura clearly identified KOMEI’s two strength, an integrated casting system and an uniqueness, that enabled KOMEI 70 years operation with “K” logo. He said “KOMEI’s corporate policy is to develop the customer oriented products. Our established integrated manufacturing system, every-work from designing, casting, assembling to inspection, allows KOMEI to respond to difficult requests to various needs changing by time and to meet the safety standard based on new regulations. It is KOMEI’s corporate strength to keep casting technology that is rare among SMEs and to prepare inspection and evaluation system that is equivalent to LEs.”


He continued, “Another important corporate policy is the never ending technology development. One of it is the industry’s first - Temporary Piping Material Rentals, called ‘Reuse System’ started in 2000. It attracts industry’s attention as the breakthrough product to establish a Greener Environment and expands customer base rapidly.”

●Developed the new product relating to corporate social action program


*Developed products, manufacturing devices to materialize Re-use system

Typically, once a project with temporary piping is complete on a work site, the piping material is disposed of, and new material is used for the next project, without considering the effect on the environment. KOMEI developed its Re-use rental program to decrease the burden of piping on the environment while encouraging recycling. When KOMEI received ISO14001 certificate, Kanemura came across the idea that KOMEI was an expert in piping, it ensured that its rental products could be used safely to supply water and eliminating the issues of disposal. And its clients could save material and labor as well as finding their construction process could be faster, decreasing costs and contributing to the environment.


Kanemura said, “Whenever I  watched disposed materials, I wondered  if I could do anything to reduce. So I developed re-usable polyethylene pipes and washing-sterilizing system by ourselves from the beginning with a lot of try-and-errors. Now this recycling service is grown as another core business. New business cultivation efforts of this reuse program consolidated KOMEI’s positive attitude to challenge the project nobody has ever succeeded.” KOMEI finally created the flow system as the business, to lay, remove, wash, inspect and re-use. Eco-friendly market trend and needs promoted this re-use system and has been approved by local government and construction corporations in Japan. Now it is one of  KOMEI’s core businesses.

●Start of the new challenge to become a 100 year old corporation  from the new factory equipped with latest devices


*Operators positively tackle new target at a new factory

2015 KOMEI relocated its head office in Izumi city with a space of 16,577 m2 and installed the state of the art of manufacturing facilities, inspection devices and a large scale testing lab. Kanemura continued, “KOMEI has accomplished what was seemed to be impossible for SMEs, such as a robotic process introduction to casting system and a advanced quality evaluation system. Opening of the new factory will assist our ability to solve issues to come. We are possible to distinguish from large corporations by conduct new operation earlier and at more speed. From our new factory KOMEI will roll out surprisingly new product and technology on and on. With such a wish in mind KOMEI has restarted at the new location.”


*Introduced robotics to casting system that had been impossible in the industry

Its casting technology and facilities are highly appreciated by all industry market and casting components have been requested to process on OEM business.  Re-use system is counted as the emergency water supply operation and resulting in disaster relief agreements between local governments and KOMEI.

In the end, Kanemura said, “In 2016 KOMEI becomes the 70th year old corporation. With our core business policy in mind I would like to proceed continuous development of new technology and manufacturing to assist the new 100th year old corporation.”

Interviewed on September 7, 2015
To communicate directly with KOMEI MANUFACTURING CO., LTD. , please send your message from HERE!

Find out why and how presidents of MOBIO exhibitors have started “INNOVATION and CHALLENGE” through the special interview.
No.50 is Mr. Murakami of *** SHARP CHEMICAL IND. CO., LTD. (Read on to find out details) ***


- Sealants and Adhesives for construction and industrial market

● Sustainable production as long as customers need the products


▲Most of developed products are still used.


▲Continuous product release results in marketing leading product mix.

As a general manufacturer of adhesives and sealing products, SHARP Chemical Industry develops new products to meet the needs of industry and the home. It provides wider range of products from major application to niche application.

Murakami proudly said, “As long as demand is there, SHARP is capable to manufacture any requested products regardless volume according to our engineering skills and expertise. Some of those products might be delisted from competitor’s product line due to low profitability. Therefore we are now known ‘Ask SHARP, they will meet any request’.” Its advantage to respond to market needs fully assisted SHARP to build a relationship with customers. And it worked well to survive even at depression days, keeping it away from price market.

●Key to progress was inimitable production system and convenient IT system


▲On-line sales system for commercial and personal usage

▲Multi-product, low-volume manufacturing

Murakami has made several changes in company operation when he was working as an engineering manager. One of them is to have installed IT system as one of the leading corporation in the industry.

“When I jointed the company, SHARP managed clerical works  by the small business computer or by manual operation. It was requested to SHARP to develop new products more rapidly by the use of corporate wide IT system effectively from order taking to manufacturing, out of accumulated product data.,” Murakami reviewed company history.

At the same time he has developed online system for product promotion and B to C marketing as one of SME pioneers. Through its networking SHARP has received new inquiry from railway companies and toy manufacturers on top of construction market and industrial market.


▲Sealant for sleepers

Murakami said, “Surprisingly we have received a call from a railway company who had noticed our sealant developed for concrete repairing. Through joint work with them we have finally succeeded in delivering sealant for repairing wood sleepers. This case suggested us to proceed the new way to cultivate business by idea game adding to management by product application and demand base development.” Information through online system and WEB site assisted SHARP to develop exclusive products.

At its factory engineers have rationalized production line and established flexible manufacturing system that products are manufactured in necessary amount when they become necessary, Just-in-Time operation.

●A Greener Container developed to solve construction problem and overseas marketing

SHARP is planning to expand business market in Asia, Europe and US. The strategy product at SHARP’s global marketing is the sealant container with exclusive function, SK Pouch.


▲SK pouch, Japan’s Good Design Award in 2013

Murakami said, “Conventional containers for sealants and adhesives must be thrown away after use, and so they occupy a great deal of space after disposal, are a major environmental problem. Instead, our SK Pouch decreases the volume of waste by 90 percent and the material usage by  80 percent. By overseas corporations this SK Pouch is considered to be widely used in food and medical market.” Sharp is actively promoting ‘container marketing’ to materialize new business with interesting offshore companies.


It is rushing to cultivate human resources with global view. Based on his business experience in Europe, Murakami continuously says to his staff, “I will not blame of your failure. Keep on playing business by your personal preference.” He firmly believes that a typical Japanese business manner, ‘Think together, Act together”, takes too long and cannot catch up speedy business negotiation and decision with Non-Japanese companies. Business success outside Japan requires quick decision on the negotiation spot to each staff of SHARP behaving as the CEO and will open the door to the next operational stage.

Its two manufacturing operation, responding to customer’s demand and developing new market, and possible future changes draw a sealant industry and business attention in Japan and from outside Japan.

Interviewed on July 22, 2015
To communicate directly with SHARP CHEMICAL IND. CO., LTD. , please send your message from HERE!

Find out why and how presidents of MOBIO exhibitors have started “INNOVATION and CHALLENGE” through the special interview.No.48 is Mr. Fukae of *** FUTABA-TOSO CO., LTD. (Read on to find out details) ***

-Bake coating of metals, Putty filling (decorative and functional)

● Two-pillar technology for corporate growth


Futaba-Toso is capable to provide suitable bake coating to metal frames for industrial machinery related to automobiles and home appliances out of their bake coating systems (metal coating, heat resistant coating and melamine resin coating). And a thorough multistage pre-paint processing (washing ® puttying ® finishing) is a technology that other companies are not able to offer.

Fukae said, “By combining our exclusive puttying and bake coating technology, the frame can be installed even in a clean room for LCD factory, which means additional + value has been created!”

●Exclusive technology, noticed through communication with other companies

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2008 depression was the major problem for FUTABA as well. So Fukae was struggled to find his way to go and participated various seminars.

“Even though I participated in seminars sitting at the first raw, I could not get the points. One day when the tutor asked us if we had any question, I replied that I could not understand at all.” That was the turning point for Fukae. He was called by the tutor personally to review the seminar and then started to join cross-industry meeting positively.

Fukae said, “Through cross-industry meetings I came to notice that my matter of course is NOT the one for other industry or others. I have been informed by others that our puttying and coating technology was much more interesting than what we thought. And I have firmly convinced that we have an core technology competing with others.”

From seminar members Fukae is receiving request that needs more care at coating process, such as special-purpose vehicle, railroad vehicle, stainless steel color coating, coffee roasters body,monument and etc. Providing better coatings even for those difficult request, Fukae has established another exclusive coating technology.

●”Technology Development is Human Resources Development“

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Maintaining technology of advanced putty filling and bake coating requires human resource development. Fukae developed the exclusive “Awareness Card” that is to be filled by employees every day for Fukae’s review  and to communicate based on that. Fukae said,”Our form includes gratitude and obedient on top of normal criteria. Those criteria is what I wish all of my staff to keep it in mind. Talking to me daily I expect my staff would recognize business basics by themselves. Such a self-awareness really assists staff to tackle difficult jobs voluntarily to improve his personal skills.”

Thanks to such a human resources development program, Fukae is receiving calls from staffs to challenge technologically harder coating project. And once the staff succeeded in advanced coating, he came to have confidence in skills and technologies, that brings another project to FUTABA TOSO. It becomes really virtuous cycle for the company.

Fukae proudly said, “Good human resources development results in further technological progress, that assists to provide FUTABA’s solution to resolve customer ‘s problem.” His goal to changeover corporate culture from “Order-taking company to Proposal base company” and Fukae is leading the project to develop the new product collaborating with some company.

Interviewed on May 20, 2015
To communicate directly with FUTABA TOSO, please send your message from HERE!