Mold manufacturing is often described as a "passive" industry, as companies typically wait for drawings from clients before starting production. However, Yamanaka Gokin is attracting attention as a "proposal-oriented" mold manufacturer.
The company primarily deals in molds used to form core components such as automobile transmissions and engines. Its clients include numerous globally renowned automobile manufacturers, and its main business is the design, manufacturing, and sales of automotive parts molds to these companies. Its strength lies in the precision forging technology and know-how accumulated since its founding. In particular, it boasts a top-class domestic market share in cold forging molds, which achieve ultra-precise processing by applying pressure to metal at room temperature.

The reason this company has enjoyed long-term support in the rapidly changing world of the automotive industry is not solely due to its high level of technical expertise. A major contributing factor is its unique, proposal-based business model, which provides end-to-end services from consulting to post-plasticization simulations.
"The key word is 'perfect product on the first try.' We listen to the manufacturer's needs and the products they want to make, and then plan the optimal process. Furthermore, we use 'DEFORM,' an analysis software specifically for plastic deformation, to perform simulations beforehand, and then conduct test runs with high-precision large-scale press equipment, enabling low-cost and speedy delivery," says President Toshiki Yamanaka.
Instead of simply manufacturing molds, they created a unique system that breaks with conventional wisdom by enhancing value-added services.
The company also sells and supports its analysis software, "DEFORM." They are also conducting research on predicting mold lifespan using their extensive database, offering significant benefits to companies that adopt the software.

In 2001, the company underwent a generational change from its founder, with Mr. Yamanaka assuming the position of president. Since then, guided by the motto "A company is only as good as its people," the company has implemented various initiatives related to human resource development.
For example, the "Elder System" involves senior employees with 5-6 years of experience providing one-on-one guidance and training to new employees. This not only helps new employees acquire skills, but also provides a valuable opportunity for senior employees to develop their own skills, resulting in significant benefits for both parties.
"We believe that a strong company is not just defined by visible factors such as company size and profitability, but also by the number of employees who grow independently and possess a challenging spirit and the ability to execute," says the president. Backed by solid technology and systems, the company's current goal is "people development."
It appears that we are steadily developing employees who genuinely care about our customers and can demonstrate their creativity.

Design, manufacturing, and sales of various types of molds; sales and technical support of forging analysis simulation software, etc.