If you're looking to develop products that are in line with current trends, or if you want to re-evaluate your company's branding, please join us.
In today's world, where sustainable manufacturing that contributes to local communities and solves customer problems is in demand, we will hear from Tsutomu Kanaya, representative of Cement Produce Design, who is involved in product development with local factories and craftsmen across Japan, in a dialogue format with a guest speaker about product development and branding strategies that address social issues.

In addition, we will hold a workshop where participants can experience the process of generating ideas that leverage their own company's strengths, using the guest speakers' case studies as a reference.
Following the workshop, there will be a networking event with the instructors and participants. (Optional; advance reservation required)