In today's world, where sustainable manufacturing that contributes to local communities and solves customer problems is in demand, we will hear from Tsutomu Kanaya, representative of Cement Produce Design, who is involved in product development with local factories and craftsmen across Japan, in a dialogue format with a guest speaker about product development and branding strategies that address social issues.
In addition, we will hold a workshop where participants can experience the process of generating ideas that leverage their own company's strengths, using the guest speakers' case studies as a reference.
Following the seminar, the Osaka Industrial Promotion Organization will hold a design consultation (for those who wish to participate).