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- <Osaka Chamber of Commerce and Industry> Seminar on How to Proceed with New Business and New Product Development
<Osaka Chamber of Commerce and Industry> Seminar on How to Proceed with New Business and New Product Development
The Osaka Chamber of Commerce and Industry will be holding a seminar that will cover everything from generating new business ideas to creating business plans and real-world success stories.
In the first part, a keynote speech (via Zoom) was given by Kazuki Nishiguchi, CEO of Strategy Partners, who provided a clear explanation of the marketing mechanism that delivers products to customers and creates value.
In the second part of the lecture, Associate Professor Shigeichi Hattori of the Faculty of Business Design at Momoyama Gakuin University and a certified small and medium-sized enterprise management consultant explained the key points of creating a business plan.
In the third session, Ken Miki, Senior Managing Director of Sankei Knitwear, will present a case study of the development process leading up to the commercialization of "SANSEI SOAP," a laundry soap developed by an apparel manufacturer.
Target audience
- ・Open to all (e.g., small and medium-sized enterprises and small businesses in Osaka Prefecture)
Event Overview
| Date and time |
Wednesday, October 9, 2024 14:00-16:00 |
|---|---|
| Venue |
Osaka Chamber of Commerce and Industry Conference Room (2-8 Honmachibashi, Chuo-ku, Osaka) |
| Capacity |
80 people *Registration will close once the maximum number of participants is reached. |
| Application deadline | Wednesday, October 2, 2024 |
| Fee |
free |
| Contact Information |
Osaka Chamber of Commerce and Industry, Small and Medium Enterprise Promotion Department, Business Consultation Room (1st floor) |
program
-
■Part 1: Keynote Speech (Zoom)
<Title>Understanding Marketing Basics in an Easy-to-Understand Way: What kind of products (WHAT) should you deliver to whom (WHO) to create value?
<Lecturer> Kazuki Nishiguchi, Representative Director, Strategy Partners■Part 2: Lecture (In-person presentation)
<Title> Let's begin the challenge to create the future! Key points for creating a business plan
<Lecturer> Shigeichi Hattori, Associate Professor, Department of Business Design, Faculty of Business Design, Momoyama Gakuin University / Certified Small and Medium Enterprise Management Consultant■Part 3: Case Presentations (In-person presentations)
<Title> The journey to developing 'SANSEI SOAP,' a laundry soap designed to help you wear good clothes for longer, born from a T-shirt brand.
<Lecturer> Ken Miki, Senior Managing Director, Sankei Knitwear Co., Ltd.
Organizer
Osaka Chamber of Commerce and Industry
cooperation
Osaka Prefecture, MOBIO (Manufacturing Business Center Osaka)