Find out why and how presidents of MOBIO exhibitors started "INNOVATION and CHALLENGE" through the special interview. The latest "Meet the President" article is Mr. Horikawa of NANIWA IRON WORKS CO., LTD.
NANIWA can even produce custom-sized eye bolts, weight ranging from tiny ones for pet finches to massive ones for racehorses (from 15 grams up to 400 kilograms). What makes this possible is their rare capability in Japan: comprehensive hot-forging technology that covers every JIS-standard product, from mold design all the way to assembly.
L) Mr. Horikawa
R) Multi Eye Bolt
●Forging technology to produce a wide range of products--from lightweight parts to heavy-duty items, going far beyond standard specifications
L) Hot‑die forging
R) Machining
In construction sites and factories, eye bolts play an essential role in lifting operations and equipment installation. A major strength of NANIWA lies in its end‑to‑end manufacturing capability. With hot‑forging technology that covers every JIS‑standard category, a rarity even in Japan, the company has developed safer solutions for lifting operations.
L) Multi Eye Bolt
R) Ultimate Eye Bolt
Responding to customer demands for "safer lifting operations for heavy loads," NAIWA developed a patented multi-directional eye bolt that even allows horizontal lifting and up‑righting work. In addition, production has started on the "Ultimate Eye Bolt," engineered for tool‑less tightening and equipped with a 360‑degree rotating ring to reduce the risk of damaging the object being handled.
L) Multi Eye Bolt Operation
R) Ultimate Eye Bolt Operation
●A variety of proactive sales initiatives carried out to enhance product awareness
The Multi-Eye Bolt delivers significantly enhanced lifting flexibility, while achieving over three times the strength of JIS-compliant products and a fivefold increase in safety. Its exceptional performance has been widely recognized, leading to sales growth of about sixteen times since its launch eighteen years ago.
L) Product line
R) Trade show display
Behind the steady growth in performance was persistent, down‑to‑earth sales activity. "I went around to companies of every size, meeting the executives face-to-face to share just how good the Multi-Eye Bolt really is," Horikawa said. And NANIWA proactively gained exposure through newspapers, television, and various media outlets. Furthermore, by exhibiting at trade shows for ten straight years, they ensured that end users had direct opportunities to encounter their products.
The interview highlighted Horikawa's strong focus on understanding user needs, proactive product promotion, and driving both innovative manufacturing and marketing.
Interviewed in 2026
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